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MarketingBeginner
Social Media Content Strategy
Grow an audience that turns into customers.
4.6 rating 1,890 students 4 weeks · 11 hrs
AO
Achieng Odhiambo
Head of Growth, Poolcast Solutions
About this course
Build a content strategy for Instagram, TikTok, LinkedIn and X. Learn content pillars, calendars, community management and how to read your insights.
What you'll learn
- Define content pillars for any brand
- Plan a 30-day content calendar
- Write hooks and captions that perform
- Measure engagement and iterate
Curriculum
01Strategy3 lessons
- Platform selection
- Content pillars
- Brand voice
02Creation3 lessons
- Hooks & captions
- Carousels & Reels
- Batching content
03Community3 lessons
- Engagement playbook
- Handling DMs & complaints
- Influencer collabs
04Analytics2 lessons
- Reading insights
- Monthly reviews