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MarketingBeginner
Digital Marketing Masterclass
Plan, run and measure campaigns that bring in clients.
4.7 rating 2,110 students 6 weeks · 20 hrs
AO
Achieng Odhiambo
Head of Growth, Poolcast Solutions
About this course
A practical, end-to-end course on paid ads, email, social and analytics. You'll plan a full campaign for a small business, with a budget, creatives and KPIs.
What you'll learn
- Build a marketing funnel for any business
- Run Meta and Google ad campaigns on a budget
- Set up email automation that converts
- Read analytics and report on ROI
Curriculum
01Marketing foundations3 lessons
- Know your customer
- Positioning
- Funnels
02Paid advertising3 lessons
- Meta Ads
- Google Ads
- Budgeting in KES & USD
03Owned channels3 lessons
- Email marketing
- WhatsApp Business
- Landing pages
04Measure & improve3 lessons
- Google Analytics 4
- A/B testing
- Client reporting