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MarketingIntermediate
SEO for African Businesses
Rank higher on Google in local and global search.
4.8 rating 760 students 4 weeks · 14 hrs
KM
Kevin Mwangi
SEO Strategist, Poolcast Solutions
About this course
Master keyword research, on-page optimisation, technical SEO and local listings. Learn what works for businesses serving Nairobi, Kenya and beyond.
What you'll learn
- Do keyword research that targets buyer intent
- Fix technical SEO issues on any site
- Dominate Google Business Profile for local search
- Build links ethically and sustainably
Curriculum
01How search works3 lessons
- Crawling & indexing
- Search intent
- SEO tooling
02On-page SEO3 lessons
- Keyword mapping
- Content that ranks
- Internal linking
03Technical & local3 lessons
- Core Web Vitals
- Schema markup
- Google Business Profile
04Authority3 lessons
- Link building
- Digital PR
- Monthly SEO reports