All courses
BrandingIntermediate
Brand Identity Design
Create logos and brand systems that last.
4.9 rating 640 students 5 weeks · 16 hrs
NW
Njeri Wambui
Brand Director, Poolcast Solutions
About this course
Learn how agencies build brands, from strategy workshops through logo design to full brand guidelines. You'll leave with a complete identity in your portfolio.
What you'll learn
- Run a brand strategy workshop with a client
- Design logos, colour palettes and type systems
- Produce professional brand guidelines
- Price and pitch branding projects
Curriculum
01Brand strategy3 lessons
- Purpose & values
- Audience & tone
- Moodboards
02Logo design3 lessons
- Concept sketching
- Vector craft
- Testing at scale
03Brand systems3 lessons
- Colour & type
- Imagery & icons
- Guidelines document
04Business of branding3 lessons
- Pricing
- Presenting concepts
- Handover
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